orange countyOC DEALER2nd Quarter 2021, Volume 71, Issue 2YOUR AUTO SHOW IS BACK! TIME TO FILL YOUR 4TH QTR AND 2022 SALES FUNNEL!PAGE 8Business Transactions• Buy-Sell Agreements • DMV, BAR and other governmental approvals • Lender flooring and capital loan agreements • Entity formation and structure• Shareholder Agreements • Manufacturer approvals and relations • NMV non-profit association representationEstate Planning • Succession planning for business continuation • Family estate planning (wills and trusts)Tax• Property tax planning, audits and appeals • Federal estate and gift tax controversies with IRS • EDD audits BUSINESS LAW | LITIGATION | ESTATE PLANNING | REAL ESTATE | TAX | EMPLOYMENT PRACTICES FERRUZZO & FERRUZZO, LLP | A Limited Liability Partnership, including Professional Corporations 3737 Birch Street, Suite 400, Newport Beach, California 92660 | PH: (949) 608-6900 | ferruzzo.comBusiness Litigation• Consumer Legal Remedies Act lawsuits• Sales and Service Agreements• Disputes before the CA New Motor Vehicle Board• Consumer claims regarding the sale/lease of autos• Manufacturer audit disputes• Hearings before the AQMD, RWQC and OSHAReal Estate• Dealership site acquisitions and lease agreements• Lender opinion letters• RelocationsEmployment Practices • Arbitration agreements• Wage and hour class action lawsuits• Private Attorneys General Act (PAGA) claimsFerruzzo & Ferruzzo, LLP began providing legal representation to new car and truck dealers nearly four decades ago. Over the course of that time, one of the central goals of the firm has been to remain rooted in our client relationships. With the strength of over 20 attorneys, we provide a spectrum of legal services to support every aspect of running and owning your new car and/or truck dealership. Each member of our team is available to service the needs of you and your dealership.246 PRESIDENT’S MESSAGE - JARED HARDINGET TO KNOW YOUR LEGISLATOR - SENATOR TOM UMBERG68YOUR OC AUTO SHOW IS BACK!NEW CCPA REGULATIONS WENT INTO EFFECT LAST MARCH. ARE YOU COVERED?1012THEODORE ROBINS FORD CELEBRATES 100 YEARS IN THE COMMUNITYOC DRIVEN FOR SUCCESS RECEIVES DONATIONS FROM INDUSTRY PARTNERS152414OC DEALER is the Official Publication of the Orange County Automobile Dealers Association3737 Birch Street, Suite 220 • Newport Beach, CA 92660www.ocada.org • Phone: 949-428-5050orange county1412OCADA’S ANNUAL GOLF TOURNAMENT1818THE ATTACK ON DEALER PARTICIPATION: A PATH FORWARDBOARD OF DIRECTORS PRESIDENT Jared HardinHardin Automotive GroupVICE PRESIDENTJames GrahamSanta Margarita FordTREASURERGeorge SaadTuttle-Click Automotive GroupAUTO SHOW CHAIRMANScott WadeDavid Wilson’s Villa Ford of OrangeDIRECTORSBen BonfoeyThe CAR GroupMiles BrandonCapistrano VolkswagenCapistrano MazdaK.C. HeidlerTom’s Truck CenterJohn OhLexus of WestminsterDavid SimpsonSimpson Buick GMC Cadillac of Buena ParkSimpson Chevrolet Garden GroveSimpson Chevrolet IrvineEXECUTIVEDIRECTOR/SECRETARYJohn Sackrison4©2020 Orange County Automobile Dealers Association. All rights reserved. OC Dealer is published four times each year by OCADA and is the official publication for the association. The information contained in this publication is intended to provide general information for review and consideration. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the OCADA, its board of directors, or employees. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. OC Dealer is a collective work and as such, some articles are submitted by authors that are independent of OCADA. While OC Dealer encourages a first print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission from OCADA. For further information, please contact OCADA.orange countyINTERESTING OC AUTO FACTORANGE COUNTY DEALERSHIPS GENERATE OVER $940 MILLION IN TAX REVENUE, OF WHICH $85 MILLION GOES DIRECTLY TO ORANGE COUNTY CITIES.CALENDAROF EVENTSDIGITAL MARKETING WEBINAR August 11, Presented by Tim WilsonOC AUTO SHOW October 7-10, 20216President’s MessageJared HardinHardin Automotive GroupYour OC Auto Show will be back this year at the Anaheim Convention Center on October 7-10th. With the pandemic largely behind us, it is clear consumers are embracing live in-person events as we witness the full ballparks and concerts across the state. While much has changed during the past 15 months, the benefits of the OC Auto Show remain the same:80% of Attendees plan to purchase in the next 12 months48% of Attendees added brands to their consideration list21% Purchase a brand they were not considering before attending the Auto Show.Clearly there is a strong case to engage the car buyers at the Orange County Auto Show and fill the sales funnel as more inventory comes online in the 4th quarter and early 2022. Additionally, the revenue from the show funds OCADA’s ability to provide Orange County dealers representation at local, state and federal levels of government We don’t have to look too far back to know the tangible benefit this has had on our bottom lines. Additional association services provided by auto show funding include everything from the wealth of guidance received during the pandemic to the development of the next generation of technicians we all desperately need. This is your auto show – you own it and directly benefit from its success! Let’s all remember that and make sure our brands are well represented at the OC Auto Show.•••Running a dealership comes with its share of uncertain terrain. But one thing is certain. Our Dealer Financial Services team is dedicated to being by your side with the resources, solutions and vision to see you through. Bob Ludwig Senior Vice President robert.ludwig@bofa.com 949.287.0635bofaml.com/dealerMaking business easier for auto dealers.Especially now. “Bank of America” and “BofA Securities” are the marketing names used by the Global Banking and Global Markets divisions of Bank of America Corporation. Lending, other commercial banking activities, and trading in certain financial instruments are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Trading in securities and financial instruments, and strategic advisory, and other investment banking activities, are performed globally by investment banking affiliates of Bank of America Corporation (“Investment Banking Affiliates”), including, in the United States, BofA Securities, Inc. and Merrill Lynch Professional Clearing Corp., both of which are registered broker-dealers and Members of SIPC, and, in other jurisdictions, by locally registered entities. BofA Securities, Inc. and Merrill Lynch Professional Clearing Corp. are registered as futures commission merchants with the CFTC and are members of the NFA. Investment products offered by Investment Banking Affiliates: Are Not FDIC Insured • May Lose Value • Are Not Bank Guaranteed. ©2020 Bank of America Corporation. All rights reserved. 3235016 10-20-03304th Quarter 2019, Volume 67, Issue 4OF NEW CAR & TRUCK BUYERS ATTEND AUTO SHOWS PRIOR TO THEIR PURCHASEORANGE COUNTY SELLS MORE VEHICLES THAN 24 STATES!OCTOBER 7-10, 2021ANAHEIM CONVENTION CENTERAttendee Purchase Intentions26 % = 0-3 Months26 % = 4-6 Months27 % = 7-12 Months16 % = 12+ Months5% = Never/Not Sure48% Addedbrands to their consideration list5Average time consumers spent at the show shopping for their next carHours80%Plan to purchase in the next 12 monthsIncome - 42% $100K+$200K +$150K to $199K$100K to $149K$50K to $99K$25K to $49K8%15%7%Under $25K12%36%22%Age 55+Age 18-34Age 35-5416%45%39%Age - 45% MillenialsSource: Foresight Research, 2018-19 OC Auto ShowNext >